The Dan Kasoff Company first began to produce jewelry in the 1930’s; however, the name Florenza was first used in 1948. The company ceased operation in 1981.
Florenza jewelry has a style and design all his own, easily identifiable. Antique looking settings give the jewelry a Victorian look. Florenza always used the highest quality materials and rhinestones.
He also used the large beautiful stones as the center piece in his designs and rhinestones an inch or larger were also common. More so than just a designer of vintage jewelry, Florenza made picture frames and trinket boxes to jeweled pillboxes and pincushions.
The Florenza mark on back of his jewelry pieces is in script with the copyright symbol or it can be found in print style, with the copyright symbol. His signature look has interesting stones and expert metal work. Antique-looking gold tone, silver tone, or metal. Most pieces are unusual, with creative use of color.
Florenza Made beautiful jeweled dresser accessories. These are also fun to find, and often re-sell well. The Florenza prices on the collectible market today is rising.
For a beginner collector of vintage jewelry, I feel that Florenza is a terrific designer to look for, at least one or two pieces. Prices are only going to climb higher and is a good investment. The best thing to do is buy sets, pieces that move or tremble, and interesting figural pieces. Look for the wide bracelets, these are sought out by many collectors.
The Dan Kasoff Company (Florenza) created a large variety of interesting, well-made pieces that have remained beautiful through the years. A beginning collector can easily find appealing Florenza designs that are also in excellent condition. Future collectors, find a piece or two that you like, that is important. You have to enjoy the piece that you purchase.